63% of marketers say generating leads is their top challenge. In addition, 80% of marketers say their lead generation efforts are only slightly or somewhat effective. Lead generation is one of the most important aspects of your job as a franchisor. If you can’t sell franchises, then you can’t make money.
Customers today are constantly evolving, and you need to evolve with them too in order to stay relevant. Even if you have been in the franchise business for years, it may be time to refresh your approach to franchise lead generation. Understanding that lead generation is a constant struggle for most franchises here are tips for franchise lead generation
Know Your Target Customer and Stay In Touch With Them
Do you know who your ideal customer is? In order for lead generation marketing strategies to work, you must know this and what they want. You also need to know how best to get your story out to them. What messages and mediums do they respond to the most? In this high-tech world, the best approaches typically include some sort of digital marketing. A visible social media presence can also help. All this requires a lot of research. It will be worth the investment though when you see your message resonating better with potential customers.
Utilize Content Marketing
There’s a reason why people say content is king – it is an essential aspect of attracting prospects and generating quality leads. Content marketing is “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” This is very effective when presented as a resource helping someone find answers to common questions about the service or product you provide. For example, if you own a coffee shop and want to attract investors looking to own a coffee shop, you could create a “Guide to Coffee Franchise” and post to it your franchising website, blog site and social channels to help prospective investors get an idea of what’s involved with becoming a franchisee. This will also generate new visitors to your website and establishes trust between visitors and your business by first helping them and then engaging with them.
The Power of Social Media
In 2019, it is estimated that there will be around 2.77 billion people around the globe will be on social media. Odds are in favor that your ideal customer is there too. When you have a social media presence, you make it easier for your customers to find and connect with you. Besides having an engaging Facebook, LinkedIn and Twitter feed where you engage potential buyers, you can also buy promoted posts and ads to boost your visibility even more. Your promoted posts can even go directly into people’s news feeds now.
Did you know more than 280 million emails are sent and received every day? Whether you like it or not, this statistic alone makes the that email is a heavily used communication platform for professionals, consumers, businesses, brands, and marketers. Email is the most direct way to interact with potential buyers. By setting up a drip/nurturing campaign you can schedule a series of emails to go out to potential buyers with your story and pertinent information on why they should buy one of your franchises.
While it is not cheap by any means, paid search can quickly increase the number of visitors and leads that come to your website and once they are there, you can really reel them in. PPC (the cost-per-click model) is still the most widely-used form of paid search and most effective.
You Need To Spend $$$ To Generate Quality Leads
You need to spend money to make some. This is the case with email campaigns, social media ads, and PPC. If you take the cheaper route in your franchise lead generation, then you will probably not get the high quality leads you are hoping for. We are all looking to save money. Don’t be afraid to spend some money on lead generation. It is crucial to the success of your business.
Lead generation is not an easy process. There is a lot of manual work involved, taking up valuable time (that you don’t have). Our team has perfected this process. Rely on our team of experts to generate qualified leads and grow your business.
If you’re already thinking about getting some help with your lead generation, that’s probably a good sign that you’re ready. From saving time and money to discovering new ideas and tools, Partnering with BrandWide for your lead generation strategy makes a lot of sense for a growing business.
For over 25 years we have worked with 1000’s of satisfied clients. We’ve learned what works and doesn’t work. Let us put our years of experience and expertise to work for you.
Don’t be part of the 80% of businesses that are ineffective in their lead generation efforts. Hire us to grow your business. To contact BrandWide or for more info visit www.meetbrandwide.com.