The unique marketing concept of franchising is usually adopted by companies as a business expansion strategy. With the implementation of Franchise Marketing Software anywhere, come forward two principal entities. There’s the franchisor who licenses a portion of the following or in their entirety to a franchisee in exchange for certain license fees.

• Technological know-how

• Procedures

• Intellectual property

• The use of the business model

• The use of the brand name

• The rights for selling the products and/or services belonging to the brand

At the same time, the franchisee gives consent to act in accordance with specific obligations, usually put into words and forming the crux of a franchise agreement.

Managing a franchise is an uphill task. However, with the right accompanying tools, it’s advantageous on the part of a franchisor to consistently provide good quality products and/or services to customers by employing standardized channels for distribution. Despite this maneuver, it isn’t plain-sailing to see your franchise grow to a point that’s stable enough for it to run smoothly. There’ll always be numerous stumbling blocks to run into.

Brandwide – Franchise Marketing Software

So, in order to become proficient in handling franchise operations, you need to install franchise management software and put it into action. The software is comprehensive with state-of-the-art user-friendly modules that ensure smooth operations of your franchise business. In the course of franchise development, it’s common to find several franchisors becoming excessively focused so much so that they’re short of time to manage their franchisees and concentrate on their needs and concerns. That’s why great franchise management software is essential as it can help run all indispensable processes coupled with their nitty-gritty with efficiency and minimal manual intervention.

At the present time, every franchise management software supports a cloud-based modular framework. All-inclusive franchise management software brings forth the following important modules that interact with one another in perfect synchrony.

• Customer management

• Employee management

• Field service management

• Finance

• Franchise development

• Franchise management

• Franchise performance

• Franchise Support

• Franchisee onboarding

• Intranet

• Marketing

• Surveys

• Training

In recent times franchising has emerged as a fast and effective way to sneak into new markets. As a consequence, franchise development has come to the fore since both fresh and established investors have put it on top priority.

Read on to learn five ways by which franchise management software helps franchisors develop their brand.

• Franchise management software helps you get clued up about key performance metrics to identify potential growth opportunities.

The process of franchise development becomes fruitful by involving the scrutiny of numerous reports and statistics that have relevance to the specific market area of your franchise operation. These studies carefully examine likely growth opportunities for your business and make the most of them. In addition, the aspect of due diligence needs to be taken into consideration. It provides a comprehensive evaluation of your business in terms of assets and liabilities and assesses the commercial/moneymaking prospects of your business.

Franchise management software lets you remain up-to-date with developments taking place in your specific franchise industry, demographic changes, and shifts in relevant tariffs and trade agreements. At the same time, the software allows you to analyze and translate lots of in-company performance metrics. The software ensures the smooth functioning of this thoroughly analytical process. It doesn’t let the quality or quantity of data considered impact its findings so that more focus can be put on the development and awareness of the franchise brand.

Brandwide – Franchise Marketing Software

To fulfilling these criteria, software for franchise management automatically generates sales pipeline reports infused with information of key performance indicators and sends them to franchisors for observation, analysis, and action. Apart from regularly generated automatic reports, franchise management software enables you to keep track of the statistics from all kinds of mobile devices, and that too in real-time. This implies quick analysis and interpretation of the results. Through faster and more enhanced information delivery franchise management software comes to the aid of developers to outplay the competition while making inroads into both new as well as existing markets. In particular, this is crucial for franchise industries, for example, fitness and elderly care that are experiencing speedy growth and territory expansion opportunities getting quickly lapped up.

• Franchise management software makes reaching out to leads simple and productive.

The concept of franchise management software is given the shape in such a way as to keep in constant touch with leads and prospects and convert them into customers. The software is designed to smoothly get integrated with primary lead portals. Its built-in tools facilitate the generation of business interest as far as your brand offering is concerned. With visually appealing customized templates in place, the software makes certain your email marketing campaigns have ample efficacy to extract positive responses from passive leads. Once the connection with the inactive candidates is established franchise management software initiates communication with leads via single click phone calls or text messages. During the conversation, the software keeps all details of the leads such as contact information and communication history readily available so that you set off the sales deal discussion right from the place where it was previously abandoned.

• Franchise management software helps refine your brand with its mobile capabilities.

All software modules and built-in tools of franchise management software can be accessed from all mobile devices regardless of the time and location. Also, personal information isn’t compromised. This capability is especially important for franchise brand developers who are busy managing new leads while scouting locations for outlets, selling to franchisees, or carrying out financial meetings.

• Franchise management software helps do away with redundant administrative busywork.

Franchise brand developers are busy people, always teeming with novel ideas to augment brand prominence. Therefore, it’s natural of them to want to spend as less time as possible handling day-to-day administrative tasks so that they can devote considerable time while interacting with prospects and realizing franchise sales. Because of this reason, one of the main goals of franchise management software is to get rid of redundancies at all twists and turns. The software aims at saving your time by offering conventional franchise information encased in highly effective correspondence templates. It also removes superfluous data entry jobs by importing leads related information into its integrated accounting module once conversion takes place.

• Franchise management software puts in efforts to get rid of compatibility issues.

Software compatibility is one major obstacle that franchisors are forced to contend with while trying to virtualize their brand through awareness and conversions. Although compatibility problems resulting in system breakdown and likely data loss are seldom seen in recent times, still incompatible coexisting software solutions can lead to cash-draining redundancy problems. For instance, in case your accounting software isn’t compatible with the marketing analytical tools put forward by your existing franchise software, you’ll be compelled to enter data manually.

Both former and current franchise owners have majorly grappled with these compatibility problems and developed franchise management software to tide over such issues. Franchise management software is an all-encompassing solution that takes away the need to go out, look for different programs, and purchase and assemble them. The modular architecture of franchise management software smoothly and continuously incorporates commonly shared data points that are fully well-matched with leading accounting software such as QuickBooks and puts an end to compatibility concerns.

Brandwide – Franchise Marketing Software

Also, it’s quite common to find an eclectic mix of mobile devices such as Androids, Google phones, Windows phones, and Apple products being used sporadically even within a single franchise. In addition, many non-branded devices are at hand. So, you can imagine the huge diversity in the types of devices that are at your disposal across the whole franchise family. Franchise management software is designed to offer compatibility with various platforms and devices that are widely used in current times.

Benefits brought in by franchise management software for franchisors.

Here are six ways by which franchise management software makes critical tasks for franchisors streamlined.

1. By keeping track of active franchisees

Cloud-based software for franchise management helps in the consolidation of all performance metrics related to franchisees in a comprehensive, insightful dashboard that can also be monitored in real-time. The dashboard contains the details in the form of monthly and yearly charts and system summaries.

2. By making the process of franchisee onboarding simplified.

By and large, onboarding calls for an expert, multi-tasking professionals who have the ability to bring about coordination with a multitude of departments as well as people. The design of franchise management software is drawn up for simplifying and expediting this whole process. The software lets manage a whole lot of onboarding tasks from a single platform. Consequently, redundancies, if any, are eliminated. Also, the company’s operational visibility is amplified through the dissemination of the progress made in tasks namely pending, work in progress, complete, etc.

3. By getting the handling of business operations centralized

Since your entire franchise network is run by a single franchise management software, the vast majority of operations can be executed with the help of only one dashboard. The dashboard allows you to effortlessly look for intra-franchise facts and figures on both national and international fronts. The dashboard sets the seal on maintaining compliance in the execution of tasks by means of communication history logs and performance monitoring tools. What’s more, the dashboard also helps in tracking the progress made by franchise development campaigns taking onboarding into account as well. It aids in getting instant access to reports besides reaching out to anyone listed on the franchise brand roster through emails or text messages.

4. By creating and sharing training programs

Franchise management software comes to your aid by uploading franchise training content in its entirety into an all-in-one platform and sharing it. Changes, whatever initiated and committed, are instantly communicated to the whole franchise network through alerts and notifications. In addition to getting the changes implemented, the software allows you to likewise post news and updates in connection with training in a private, franchise intranet-controlled digital library to add motivation and boost the morale of your franchisees.

5. By managing territories with a more favorable impact

The design of franchise management software is usually outlined by franchise owners, both current and former, who know territory systems inside out. Therefore, software solutions are developed to ensure straightforward management of the awarded territories.

6. By introducing overarching automation

The job of putting overall automation in place involves taking plenty of data into consideration. However, automation eliminates the need to manually input data. Franchise management software puts automation into effect through automatic generation of vital summary reports filled in with data obtained through synthesis of all the software’s constituent modules so that focus can be placed on data interpretation instead of having it typed up.

How do franchisees make the most of the efficacy of franchise management software?

When it comes to franchisees/franchise owners, they don’t carry out franchise management optimization by keeping a watch on active owners or being in charge of handling territory operations. Their sole aim lies in the implementation of strategies and tools that help make their frontline management staff more productive.

Here are a few instances of how franchisees can leverage the functionalities of franchise management software.

• By creating and allocating new jobs

• By modifying work schedules from all internet driven devices

• By sending instant notifications to employees and customers in the form of emails or text messages once any update is done

• By getting rid of scheduling errors by virtue of intuitive, visually appealing calendars capable of getting updated in real-time besides sending prompt alerts in the cases of conflicts

• By preventing the loss of calendars from the cloud-based reserve where schedule details are stored

• By sharing responsibilities related to the execution of schedules through allowance set for employees to exchange shifts with complete transparency, tracking, and answerability

• By tracking and evaluating individual staff performance through recourse to revenue generated by field reps, customer satisfaction index, and more

• By doing remote sign-off for complete jobs

• By letting employees refer to information garnered from the in-house digital library of the franchise

• By keeping the digital library containing training resources up to date

• By facilitating access to the digital library from all internet-connected devices irrespective of time and location

• By ensuring employee payroll process is streamlined

• By setting up instant communication with staff and customers through an integrated email and text messaging facility

• By letting franchisees gain absolute access to stored correspondence history of passive leads and reinitiate talks to attempt conversion

You can find out what more competencies franchise management software has at its disposal at https://meetbrandwide.com/.