Our History
Our History – Built on 25+ Years of Experience
BrandWide is a franchise-focused platform developed by Soffront Corporation, a pioneer in CRM technology with more than 25 years of experience helping businesses grow.
Since 1992, Soffront has been at the forefront of customer relationship management, developing solutions that help businesses streamline sales, marketing, customer engagement, and operations.
Over the years, we have supported thousands of small and mid-sized businesses with an integrated, easy-to-use cloud platform—complemented by managed digital marketing, lead generation, and dedicated customer support.
Our experience working with global franchise organizations, including ActionCOACH and InXpress, gave us firsthand insight into the unique challenges of managing and growing a franchise network.
That experience led to the creation of BrandWide—a comprehensive franchise management platform and managed-services solution designed to help both emerging and established franchisors strengthen their brands, support their franchisees, generate demand, and scale more efficiently.
Customer Story
Real Results. Real Relationships.
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We've been using BrandWide for about over 3 years now, and we are extremely happy with their services.
Georgia Rei
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We are very pleased with BrandWide, and we recommend them without hesitation.
Ellen DePinto
Director of Operations
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Brandwide has really helped us manage our franchisees better and be more organized.
Kyle Herzog
IT Manager
Why BrandWide?
BrandWide is built specifically for franchise businesses with the help of franchisors, CFEs, and Franchise consultants
BrandWide supports the entire franchise life cycle with all stages from development to onboarding to management
BrandWide integrates with other third party systems at no cost to you
BrandWide offers 24/7 support and ZERO implementation cost
BrandWide is easy to use and saves you time by entering data only once
BrandWide is easy to customize for your specific brand for multiple countries/regions
BrandWide is the only platform that offers a complete system for sales, marketing, customer service, reputation and review management to franchisees
BrandWide connects all franchisees in a single network with complete visibility, performance dashboards, and analytics
BrandWide is the only platform that provides managed advertising and lead generation for franchisors and franchisees
BrandWide provides unique tools to franchisees to grow their business
BrandWide SaaS platform is scalable to support thousands of franchisees
BrandWide is constantly evolving and innovating as we work with each brand
400+ Brands Growing Faster Using BrandWide
