Not only is there franchise marketing on the corporate level, but there are also separate goals and strategies for franchisees on a local level. So, what are the essential marketing tools and strategies you need to implement to reach your goals for your franchise?
CRM
A franchise is all about building good relationships on a local level for marketing your products and services. This is where a franchise customer relationship management (CRM) tool is essential. Your CRM lets you know the exact stage of your prospects in the relationship and sale funnel, which helps in planning marketing strategy and provides valuable analytics.
Website
Your website is another essential tool. This is your 24-hour salesperson/representative and sometimes the first impression of your franchise. Your website will show up when potential customers search for your products or services and direct them to your doorstep.
Email Marketing
Did you know more than 280 million emails are sent and received every day? Whether you like it or not, this statistic alone proves that email is a heavily used communication platform for professionals, consumers, businesses, brands, and marketers. Make use of this opportunity to market your franchise through email marketing tools. Email marketing allows you to periodically send a professional emails to your customers at a time of your choice.
Social Marketing
This is one of the increasingly effective ways to attract qualified franchise leads. It’s hard to believe that in 2018 there are still businesses that are not fully utilizing social media. Today there are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. Social media for business is no longer optional, it is a necessity!
However, social media marketing can be time-consuming. Just how do you deal with this challenge? Social media managing tools can help you in scheduling and publishing your posts, which helps in freeing up your time for other important tasks.
If you’re already thinking about implementing these tools for your franchise and about getting some help with your marketing, that’s probably a good sign that you’re ready. From saving time and money to discovering new ideas and tools, implementing marketing tools for your marketing strategy makes a lot of sense for a growing your franchises.
Additionally, you should ask yourself, do I have the time, resources and expertise to work on and implement these tools and strategies. If you don’t or are unsure you should really consider managed marketing services, which will be the topic of our next blog. Stay tuned for more.
BrandWide offers all these tools and more. We are is an established CRM, marketing automation and digital marketing firm that has helped thousands of businesses in all sectors including franchises. These services go hand-in-hand and are becoming increasingly important for franchises. For more information visit https://meetbrandwide.com or call 1-800-763-3766.