According to surveys carried out by franchise pundits, franchising beauty, salon, and spa treatments has observed a massive surge in the overall beauty industry. One of the most potent ways to grab a chunk of the revenue share of the burgeoning beauty, salon, and spa sector is through the incorporation of franchise management software into the business. Not only will the software for beauty franchise management aid in boosting your revenue earnings but also will improve the overall management collaboration of the various franchise outlets spread across multiple locations in several cities and towns.
Read on to gain an understanding of why franchise software is beneficial to the beauty industry. At the very outset, you need to choose franchise software conditional on your business goals and budget requirements.
Beauty franchise
Before diving into what beauty franchise management software actually is, it’s imperative that you grasp the concept of a beauty franchise. To put it briefly, a beauty franchise is integral to a business model followed by retail services. Franchisors allow franchisees to utilize their business frameworks and brand names controlled by the payment of a license fee to promote products/services. The license fee may cover a certain percentage of royalty sales.
So, how does franchise software find a room or adequate space in the beauty franchise business? Franchise software for a beauty business integrates a collaborative platform between franchisors and franchisees. The software comes to the aid by amplifying involvement between two parties in connection with sales, marketing, CRM, branding, revenue earnings, reporting, lease payments, and several other business aspects.
Franchise software lends a helping hand to franchisors by hiring franchisees, transforming leads into paying customers, keeping track of the performance of franchises in different regions and zones, evaluating reporting and analytics, making the operations streamlined, and eventually growing their business. Beauty franchise software helps set up connections between multiple franchises via integrated communications in the forms of emails, text messages, and notifications.
Franchise Software
Tips and tricks to find the right beauty franchise software
Ideally, both the franchisor and his corresponding franchisees should enjoy a win-win relationship conditional on proper fund investment and management. But, it can be a difficult task on the part of the franchisor to find the right franchisees. The search task is guided by sundry factors for example the limit on investment, cash capital, and percentage royalty or share depending on sales. Interested potential franchisees can put up their listing so as to facilitate a given franchisor to choose them contingent on their investment limit and region.
Proper collaboration is critical to making a beauty franchise business succeed. You can benefit more from the franchise software as it helps in underpinning the association. Since the software is mostly cloud-based, the franchise outlets can gain admittance to data pertaining to sales, inventory, CRM from their respective locations and update it simultaneously.
Significance of franchise software in the beauty business
In the franchise milieu, franchisors are fully abreast of how challenging it can be to be at the helm of multiple franchise locations, in particular if they’re dispersed throughout countries and nations in different regions and zones. So, how to make sure you keep up quality standards and the efficiency in operations that are adhered to in the franchise head offices? A definite approach to set the seal on running smooth operations is the automation of the following business-specific activities with the help of franchise software.
-
Sales management
-
Inventory management
-
Employee scheduling
-
Reporting
Here are a few reasons as to why and how your beauty business calls for the implementation of franchise software.
-
Franchise software manages standard operating procedures.
The monitoring and inspection of the operations and performances of beauty franchise outlets can be done on the basis of best practices, checklists, and audit standards espoused by franchisees and used by them as the defined benchmark. Because of the availability of the data, in-person inspections can be quickly executed at the franchise outlets since an accurate comparison of current data with historical data can be thoroughly done and discrepancies, if any, can be identified and ironed out.
-
Franchise software helps in CRM.
In every business, customer retention is of paramount significance. The success in retaining customers strongly hinges on the quality of service they receive on their visits to franchise outlets. Franchise software aids and abets in gauging CRM through regular surveillance of employee performance, campaign promotions, reports and dashboards, loyalty points collected, and their redemption for the purpose of driving more customers to franchise outlets. For instance, franchise software helps keep track of the in-salon levels of interaction with customers depending on their feedback and reviews and overall sales figures.
-
Franchise software helps in marketing endeavors.
Franchisees at different outlets take to creating marketing campaigns and putting them into effect with help from franchise software. These campaigns have a limited scope. The blueprints of such marketing campaigns can be shared with the headquarter that helps configure, monitor, and improve the marketing efforts via central campaign management.
-
Franchise software takes care of supply chain and inventory levels.
It’s imperative to obtain a real-time, correct estimation of the inventory levels. Franchise software helps accomplish this task. The placement of orders can be done based on the minimum and maximum inventory levels. Both of them have linkage to the supply chain. Likewise, there’s a stock replenishment tool that finds extensive use all through the beauty franchise chain and allows the franchisees to view ongoing trends and historical data.
Once the features to be supported by franchise management software are finalized, the onus lies on the franchise brand owner to decide on the budget requirements. Franchise software for beauty businesses is designed for compliance in operations and managing employees. Additionally, the software comes up with reporting facilities and alerts that help in monitoring business performance in real-time.
Franchise software does a good turn by ensuring marketing operations across franchise outlets are streamlined. This is achieved with the help of an intuitive marketing platform that brings in the consolidation of operations with expert marketing services. As a consequence, specific marketing channels conceived via various module types are optimized.
