A well-thought-out and strategic franchise marketing plan can aid in the expansion of your company. These guidelines will assist you in effectively marketing your franchise in 2022. Continue reading about Franchise Management to gain additional knowledge.

In Australia, franchising is worth $182 billion. Although the industry is competitive, your franchise can stand out with the correct marketing strategy.

It’s a folly to believe that sales and franchisees will show up because of the franchise brand’s strength. To market your franchise, you must do your part.

Continue reading to learn the best franchise marketing strategies for making your franchise lucrative.

What are the ways to manage your franchise?

Here comes the different Franchise Management strategies to improve your business:

• Create a marketing strategy and budget

It isn’t easy to market a franchise. Goals and resources are frequently balanced when marketing one’s business. Where you put your resources will be determined by your marketing budget.

Do you have a good idea of how much money you must invest in marketing? Your company’s long-term objectives mostly determine it. You must create a plan in place to sell the company in ten years? Do you want franchisees to be required to pay a set amount in royalties?

These questions will guide the rest of your marketing strategy, including the strategies you employ and the amount of money you spend on marketing.

Franchisees and customers are two distinct target markets for your marketing strategy. Each target group has unique requirements. The marketing strategy should include information about who these audiences are, what motivates them, and the types of marketing messages they are likely to respond to. Finally, the plan should incorporate the marketing mix of approaches to reach your target demographic.

• Concentrate on Brand Consistency

Your company is your brand. Franchisees are eager to pay top cash because of the brand’s power. The strength of a brand is strongly reliant on its consistency. If you don’t have it, your franchisees and consumers will be disoriented and confused.

How can you ensure that your brand is consistent across all platforms and franchise locations? Create a set of fundamental messages for all parties to use. Create a brand book that outlines the guidelines for franchisees to follow when using your brand.

You must provide a method for franchisees to notify any brand or messaging modifications. The company’s board must approve any changes of directors.

• Form a marketing alliance with franchisees

For brand continuity, having a marketing partnership with franchisees is critical. Franchise Management must demonstrate that people support the brand. Franchisees, staff, and customers tell their tales to make the brand more relatable.

You can use social media and email marketing to highlight how franchisees are involved in their areas. Franchisees can contribute content to the corporate marketing team for posting on social media.

• Organize Yourself

The system is everything in franchising. You develop and licence a business system that others can use to start their own company.

A franchise marketing software solution for you and your franchisees is required to succeed. The system should provide you with the capabilities you need to track and manage your marketing efforts across your various locations.

The benefit of having a system is that it automates the process. It should also be repeatable. A pre-opening sales and marketing checklist, for example, might be included in your system. You can swiftly design campaigns for various regions and territories and track their effectiveness.

• SEO should be localised

For you and your franchisees, search engine optimization can be a lucrative traffic source. Allowing your franchisees to utilise localised search phrases is the best option.

A gym franchise, for example, may use “fitness centres Sydney,” while the corporate site could use “fitness centres.”

SEO success is dependent on a variety of elements, including a secure website, fast loading times, and high-quality content. Franchise Management may be in charge of providing high-quality, locally relevant content.

While keeping the company’s fundamental messaging, a real estate agent could generate content tailored to their specialisation or local market.

• Boost Conversions on Your Website

Before visiting a store, your clients will most likely research your franchise online. The focus of your digital marketing efforts should be on your website. Paid advertisements, emails, social media, and SEO will all direct visitors to the website. This is a critical chance to capture the audience’s attention before they go on to something else in their lives.

Conversions must be considered when designing a website. To begin, decide what action you want visitors to take when they visit your website. It makes the most sense to encourage individuals to sign up for your franchise’s email list.

About 92 per cent of first-time visitors are looking for information about your products or services. To put it another way, you won’t be able to turn them into a quick sale.

• Make use of email marketing

The goal of converting website visitors to subscribers is to take a cold lead and turn them into a warm lead. You want to gain your audience’s trust. If you want people to buy from you in the future, you must first earn their trust.

Use an email marketing solution that lets you separate prospects based on their geography and stage of the purchase cycle.

You’ll gain an advantage since you’ll be able to produce material that is both relevant to your customers and consistent with your brand.

Marketing a franchise is not the same as marketing a regular company. It’s like marketing dozens or hundreds of different businesses under one roof. In addition, you have two unique audiences in the form of franchisees and customers. Effectively reaching both audiences necessitates highly tailored efforts. You must have procedures in place that are flexible enough to allow for localised marketing while maintaining brand consistency.