Franchise CRM to Manage
and Convert Leads

AI powered franchise CRM software that captures every lead, follows up automatically, and gets your franchise agreements signed faster

Fill out this form to see why franchise brands including ActionCoach, InXpress, Jackson Hewitt, and Flooring America loves BrandWide

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Customer Rated. Industry Recognized.

The Most Effective Franchise CRM for Franchise Sales

BrandWide franchise CRM software gives your team one place to capture every lead, score it, run it through your own sales process, and get the agreement signed without switching tools

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Get leads directly into Franchise CRM from websites & other sources
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Put leads into an automated campaign
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Offer a link to schedule a call with you
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Follow a sales process with stages, tasks, and reminders
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Manage your pipeline
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Offer e-Signatures and store them in Franchise CRM automatically
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Store all calls, emails, and texts in the history automatically
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Use sales dashboards to review progress and things to do

Follow a Sales Process that Works for You

Define and follow the sales process that can be used by your entire team. Layout your sales process and guide your sales team to follow that process to avoid mistakes.

Break your sales cycle into stages such as leads, prospects, and opportunities and define tasks and automated email and SMS follow-ups to complete each stage. Notify managers and reassign if leads are not converted on time. Brandwide is an effective customer relationship management system.

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Follow Up Automatically with Franchise Leads

Keep every franchise opportunity moving forward without relying on manual reminders or scattered follow-up.

BrandWide automatically turns your franchise sales activity into a focused daily task list, so your team always knows which leads need attention and what to do next.

When you want to scale beyond manual outreach, BrandWide can follow up on your behalf using email, SMS, and phone calls. Build consistent, multi-channel follow-up into your sales process while keeping your team focused on the conversations that are most likely to move candidates toward the next step.

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Get a Full 360 Degree View of Your Franchise Leads

Get a complete 360 degree view of leads from one central location with the click of a button.

  • See all critical information – contacts, notes, activities, territories, attachments, agreements from one screen.
  • All changes and interactions are automatically tracked and available as historical data.
  • Extend lead information with custom fields and tables.
  • Get your FDDs signed and tracked in CRM using DocuSign integration.
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Make Accurate Forecasts of Your Franchise Sales Pipeline

Know what your pipeline is worth at any point. Attribute probabilities automatically based on the deal’s current stage in the sales process.

Run forecast reports for an individual franchise development rep, your FranDev manager, or your entire franchise sales team. Manage complex business processes and external integrations from a single, secure platform.

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Integrate with the Tools Your Franchise Development Team Already Uses

BrandWide connects with the software your FranDev and franchise sales teams rely on every day:

  • Microsoft Office365 and Google Workspace to synchronize emails and calendars.
  • DocuSign to send FDDs, franchise agreements, and other contracts for signature directly from BrandWide.
  • Twilio to send texts or make phone calls directly from BrandWide.
  • Zapier to integrate with hundreds of 3rd party solutions.
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Trusted by Leading Franchise Brands Worldwide

We needed a way to internally run our business so that franchisees didn’t have to … We chose the team at Soffront. It’s a full massive CRM, stronger on an enterprise level than others.
Brad Sugars

President & Founder, ActionCoach

We use BrandWide by Soffront to manage and communicate with our franchisees and customers across the globe.
Bill Poce

Director of Marketing, InXpress Americas

We chose BrandWide after a rigorous selection process. We are using BrandWide to standardize our processes and improve collaboration between our locations.
Petter Nahed

President, Maid Green

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Built For The Franchise Sales Process

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Capability Generic CRM
(HubSpot, Salesforce, Zoho)		 BrandWide Franchise CRM
Franchise sales pipeline stages Generic CRM Build from scratch BrandWide Built in
FDD delivery and receipt tracking Generic CRM Not supported BrandWide Built in with e-signature
Discovery Day scheduling Generic CRM Manual workaround BrandWide Built in
Territory based lead routing Generic CRM Custom development BrandWide Built in
Multi unit owner records Generic CRM Workaround required BrandWide Built in
Franchisee operations after the sale Generic CRM Not supported BrandWide Same platform
Time to launch Generic CRM Weeks of configuration BrandWide Guided implementation with training

Built for Franchise Development Teams

BrandWide is purpose-built to support franchise development (FranDev) professionals who need more than a generic CRM. Whether you are a franchise development director, a Fran Dev consultant, or managing franchise sales across a growing system, BrandWide gives your team a centralized platform to move prospects through your FranDev process faster and with fewer dropped leads.
Franchise development requires tracking a long, multi-touch sales cycle that includes lead capture, candidate qualification, discovery days, FDD delivery, and territory agreement execution. Generic CRMs were not built for this. BrandWide was.

Key Franchise Development Features in BrandWide

  • Track Fran Dev prospects from first inquiry through signed franchise agreement
  • Automate FDD distribution and track when candidates open documents
  • Schedule and manage Discovery Day invitations and confirmations
  • Set territory-based lead routing rules for multi-region franchise development teams
  • Use pipeline dashboards to see exactly where every franchise candidate stands
  • Integrate with DocuSign to send, receive, and store signed FDDs automatically
  • Run Fran Dev team performance reports by rep, region, or time period

If your franchise development team is still relying on spreadsheets, generic CRMs, or disconnected tools to manage franchise sales, BrandWide gives you a purpose-built system that keeps your entire FranDev operation organized and moving.

Frequently Asked Questions

A CRM stands for Customer Relationship Management. It is a system to organize your leads and customers all the way from capturing the lead, to closing the deal and managing the customers. Using CRM software helps in franchise sales to close more franchise deals in less time. You will have a complete view of your pipeline, focus on the deals that are ready to close, and manage sales follows on time.
Franchise development, often called FranDev, refers to the process of identifying, qualifying, and selling new franchise agreements to prospective franchisees. A franchise development CRM like BrandWide supports this process by managing multi-step sales pipelines, automating follow-up outreach, tracking FDD delivery and signatures, and giving Fran Dev teams dashboards to monitor every candidate in the pipeline. BrandWide is designed specifically to meet these needs so your franchise development team can close more deals and grow your system faster.
Yes, BrandWide is full-featured CRM software that includes lead management, pipelines, calendars and task lists, automated follow-ups using email, phone, and texting, and reports.
Yes, you can define your own sales processes (if you have more than one) in BrandWide including steps, tasks to be completed, automated emails and text messages, and more.
Our pricing is affordable and tailored to your unique needs. Please visit our pricing page for more details.
Yes, absolutely. Our implementation includes training and hands-on help.
BrandWide is made to be tailored to match your needs. We are constantly listening to our customers and enhancing BrandWide.

Learn More About Franchise CRM & Sales

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With BrandWide’s AI-powered, all-in-one franchise management software, you can automate operations, support your franchisees, and scale with confidence.

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