Press Release

Soffront Partners with Franway to Help Franchise Brands become Technology Oriented & Successful in the Middle East

Las Vegas, Nevada, June 25, 2019

Soffront Corporation, maker of the popular franchise management platform BrandWide, today announced a strategic partnership with Franway, Middle East’s leading consultants for Franchise and Retail Advisory. Franway will market Soffront’s BrandWide platform to prominent franchise brands in the Middle East.

BrandWide brings the franchisors and franchisees under a common and connected platform. For franchisors, BrandWide includes franchise development tools to recruit more franchisees, franchise marketing tools to ensure brand consistency across the entire franchise, and franchise management tools and dashboards to support, manage and coach franchisees. For franchisees, BrandWide includes an easy-to-use CRM, automated marketing tools for email and social marketing, referral management, and local marketing tools for listing and reputation management

“This partnership is a win-win for Franway and Soffront. Franway offers BrandWide to help their customer base grow more effectively and Soffront gains a prestigious partner in the Middle East,” said Manu Das, President and Founder of Soffront. “We created BrandWide after working with franchises for many years and learning about their challenges to grow a franchise brand.”

According to Mr Abdullah Al Kobraish, Managing Director at Franway, “We have extensive hands-on experience in the field of franchise consulting to other businesses, from homegrown franchising model to regional and international expansion. We are excited to partner with Soffront, allowing our customers the opportunity to utilize a best- in-class IT platform that helps both franchisors and franchisees.”

About Soffront
Since 1992, Soffront CRM has delivered success to thousands of SMB and Franchise companies by improving the way they connect with their customers, engage with prospects, and generate leads. Soffront staked its claim as an innovator in the space by being one of the first companies to introduce CRM solutions to the industry. Our CRM, marketing automation, digital marketing, advertising, and lead generation services provide businesses the most comprehensive solutions, which is why we’re the choice for many global franchises, Fortune 500 companies, government agencies, and businesses alike.

About Franway 
Franway an organization with a passion for Franchising and Retailing to provide a new strategic approach to the dynamic franchise and retail market in the Kingdom of Saudi Arabia, the Middle East and beyond. Franway provides Strategic Consulting, including Business Plan, Strategy Development, Marketing of Franchise and Investor service. Franway is an IT savvy company and is in forefront of bringing IT solutions for Franchisee sector in the Middle East Region.

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Soffront Contact

FranWay Contact
+966532227273 / 966553758885


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