There’s an eclectic variety of franchise software systems that differ in efficiency and efficacy. A typical franchise CRM software can range from the fundamental multi-vendor retail kind to the more innovative and feature-rich franchise solutions.
This post refers to 5 notable reasons to implement a franchise CRM software that is uniformly applicable to every franchisor and franchisee across the entire business spectrum irrespective of the industry type.
For optimizing inventory levels and supply chain
With an efficient and businesslike franchise software suite focused on retail operations and inventory management, the franchisor earns an inventory visibility on a broad collective level. Well-equipped, automated tools can help replenish your stocks in a singular franchise or across a chain of franchises. You can link every purchase order with a minimum or maximum inventory level besides establishing a connection with the database supplier.
Franchisees can far-reach to optimize their inventory levels in the event that they have easy access to supplier databases and historical sales reports. Likewise, the supply chain can be upgraded with coalesced logistics and furnished with the ability to make use of stagnant stocks from alternative stores that have stunted sales velocity. Built-in features facilitate shared logistics and resultant diminished carrying costs thereby giving franchises a distinct competitive edge.
A typical franchise CRM software, consolidated with an elaborate cross-chain retail software solution, aids to minimize carrying costs. Since the franchisees are endowed with the capability to import products from a multitude of inventory pools functioning on a customized set of business ethics, cost reduction is evident. In addition, there’s a remarkable opportunity for growth and expansion. The more the franchise network broadens its horizon, the more potential for effective supply chain optimization is brought into being.
For boosting motivation of the franchise owner
Even though the crux of franchising lies in utilizing an already existing business model, you must be heedful of the fact that your individual franchisees, amid every purpose and intent, are all but entrepreneurs. Therefore, it’s natural for them to think that they’re in charge. A first-rate franchise CRM software extends several instances of separate enterprise resource planning software to all your franchisees.
This implies that each franchise establishment has its very own integrated interface supporting enterprise management. What is not quite the same as an individual company management software is that there’s a large-scale supply chain, CRM, PIM and sale deals statistics database to tag on. With a state-of-the-art ERP suite, access rights, surplus reports and beyond can be tailor-made to harmonize perfectly with the specific business model.
The franchise proprietors will possess their own software interface to deal with their supply, sales, and workforce. As an add-on, there’s a vast reserve of data to bring in the desired help for sales forecast and inventory optimization.
For enhancing marketing efforts
The franchisees are ably supported with a high-yielding store software replete with features corresponding to promotions, loyalty programs, gift cards, and cross-chain CRM. A cost-effective and labor-saving franchise programming solution should enable the franchisees to tick over individual marketing campaigns within a limited scope even though it’s common to a greater extent to operate marketing campaigns across the entire chain of the franchise or in particular zones.
With a compelling Franchise CRM software in place, it involves little time to state and communicate campaign rules precisely to all the franchise owners there and then. A few aspects of a campaign may be optional thereby offering an element of freedom and flexibility to your franchisees. The chief marketing team is bolstered with all sales data running in perfect automation and synchrony so as to simplify the tailoring mechanism and evaluation process of a marketing campaign in real time.
For managing pricing strategies
An all-encompassing franchise management software helps to speed up a consistent and adaptable price management. This implies that the core interface is not only designed to input fixed prices but can also define price groups, price brackets and designate discount levels and more.
A centralized price management architecture is akin to modern democracy as it renders a powerful framework where franchises can run independently. You’ve got the entitlement to specify and set the limits by which each of your franchisees can fine-tune their prices and discounts on offer. This policy will be primarily aimed at reflecting regional and/or seasonal variations.
Furthermore, the prices can be correlated with the supply chain and inventory. This indicates that lesser effort is demanded to control daily price corrections. On the contrary, the creation of cross-chain discounts be it the general varieties or the ones linked with certain products or customer groups can be effortlessly achieved.
For providing a steady brand image
What does a client really need from a profitable franchise business? Regardless of whether you run a well-established chain of shops, restaurants, gyms or beauty parlors, it’s the consistent branding, quality, and pricing policy that are on top of the minds of every client. A lot of that can be accomplished with the help of a condensed and unified franchise management software.
A user-savvy, cloud-compatible software suite of product information management module can deliver profound content management. The elemental interface is responsible to percolate product related information down the entire hierarchy of the franchise. Strategies governing the main pricing rules and lists are key to such systems.
Up-to-the-minute product descriptions, pricing, barcode and QR, SKU, technical information such as labels, weight, photos, videos, and advertising copies are updated instantaneously across all systems of the franchise chain. You’ll likewise be owning high-quality and reliable data pertaining to inventory management, warehousing, point-of-sale, cross-channel operations, webpage or product catalogs, e-commerce, contact center, logistics partners, suppliers, and vendors.
Bottom line
To say it concisely, a franchise CRM software offers an intermediate position of compromise and agreement between a franchisor and franchisee. An effective solution underpins to avoid degenerative and ineffectual patterns between the two parties as a result of that providing a crucial peace of mind at both the extremities of a franchise chain relationship.
