Want to boost up your franchise customer service operation and want to free up working hours for your sales reps? You’re at the right place. Because we are here with the best franchise CRM solution for franchises.
Now the first question that pops up in your mind is what is franchise CRM solution and how does it work? Isn’t it?
Let’s clear out your doubts!
What is a franchise CRM solution?
As you are already aware that CRM stands for customer relationship management, which is the ultimate way to organise a company’s customer communication utilising data analysis to enhance the business relationship, enhance retention and finally to drive sales.
Specifically, CRM software is a complete blend of methodology, software as well as internet that are leveraged by an organisation to accomplish objective through business recognition and customer satisfaction.
Additionally, a franchise CRM solution helps to store data and relevant interaction history with the present and future customers also addresses consumer life cycle management. It also allows you to manage enquiries, needs, interests, reviews and service delivery of the customers.
Now let’s have a look at if you at all need a franchise CRM.
Do you need a franchise CRM?
For any small franchise business, it might be possible to manage client relationship utilising a spreadsheet or google sheets, but it can turn time-taking as well monotonous as the business grows. And for franchisee running your business depending on a simple spreadsheet is simply wasting your time.
The best franchise CRM solution for franchises will eventually prove for itself, by helping you to connect with your consumer base and manage the relationship with them. You can just use any CRM to communicate with your customers. The franchise CRM solution helps to retain sales and customer details which is the lifeblood of any franchise system.
Ultimately, only you are responsible for deciding what your franchise business truly needs, but you cannot ever deny the advantages that the best franchise CRM solution has to offer.
Major benefits of having the best franchise CRM solution
Improved customer experience
Learning more about your leads enables you to customise messages and offer more value right from the beginning. Your franchise CRM solution makes it easier for you to monitor all of your lead’s personal communication history, relevance and other important details. Then you can utilise this information to create resonance throughout your franchise and create engaging messages for the individual prospect.
Franchise CRM solution enables sales reps to get rid of manual data entry tasks and other administrative work so that they can spend most of their time convincing qualified leads. Having the best franchise CRM solution for franchises will also make it effortless to pull out important information before or during the client calls, thus saving your minutes that you can add up to months of labour on other essential areas.
It becomes easy to personalise your franchise CRM solution in a certain way that enables various departments to communicate and converse with each other while closing deals, finish projects and solve customer problems. You can do so, by conveying relevant documents through franchise intranet or cloud-based system, setting up easy chat for real-time cooperation’s between different department. By doing so, the franchise CRM solution makes it easy for the sales reps to communicate best practices when someone is absent or on leave.
Increased real-time insights
A franchise CRM software provides real-time insight for the franchise units and franchisors at the same time. As a franchisor, you can easily collect valuable data about the sales rep’s performance, the average size of the deal and find out the team-wide and individual rate of conversion. Also, you can identify recurring issues within the sales funnel or you can examine the velocity of deal progress. In a whole, a franchise CRM helps you to visualise how good or bad your business is progress so that you can leverage on the efficiency of your sale executive at a glance. These insights are invaluable for franchise business in a competitive environment as it enables you to point out the leaks inefficiency and polish your customer service as well as a sales process.
You must know, an efficient franchise CRM will eventually prove its profits and will help you to generate profit for your business with time. But it’s tough for people outside the franchise world to estimate all the functions that a franchisor expects from a franchise software. A franchise CRM is made by and far exclusively for franchisors to share valuable information on whatever medium they choose.