In absence of franchise software, handling the operations of large franchises will bring off innumerable challenges. Cloud-based franchise software allows users to manage widespread franchise networks with efficiency. To an extent, franchise software is identical to retail software. Not only does it possess a broad-based set of useful tools but also it offers support to various sites spread across multiple locations. The software facilitates streamlined analysis of a comprehensive set of data and empowers franchisors to select the kind of data they wish to send to or receive from franchisees. 

The management of a franchise becomes plain sailing with several features and modules put forward by franchise software. The focus of franchise software primarily lies in the thorough optimization of franchise operations to all minute details. Here are a few vital strategies that franchise businesses put into effect using franchise software.

Strategies That Franchise Businesses Implement Using Franchise Software

• The optimization of the supply chain and inventory levels

With the implementation of franchise software, franchisors gain exposure to inventory and stock replenishment needs right at the corporate level. The placement of purchase orders can be made possible depending on minimum and maximum inventory levels. Also, you can set up direct connections with the supply chain agents. 

This software has a built-in stock replenishment tool that offers information on seasonal trends and historical data to individual franchisees throughout the franchise chain.

In this way, franchisors gain full awareness of the overall franchise-related activities, and on the other side, franchisees are fully informed of the supply at hand. 

Thus, the entire team is aware of the available product quantity so that problems concerning lack or oversupplies can be addressed well-timed.

• The improvement in marketing through individual efforts and campaigns

Every so often, franchisees use good software to carry out their marketing on a limited scale. 

This gives each franchise business owner more freedom and flexibility in handling operations. 

Marketing campaign schematics devised by each business owner can be shared with the head office and other franchisees via franchise software. They can adopt a suitable campaign and monitor, tailor, and tweak it in real-time to meet unique demands.

With franchise management software in tow, the need to have any third-party email marketing campaign manager becomes optional as the software comes up with effective campaign services. The software allows you to produce beautiful, visually appealing email marketing layouts and templates to bring campaigns to fruition and effortlessly reach out to leads and potential and existing customers.

The franchise software’s email marketing campaign manager tool helps make the outreach task a lot easier and quicker so that you can invest considerable time to get in touch with your prospects and relatively less time while focusing on creating and implementing comprehensive email marketing campaigns. 

Since it offers customization to a great extent, the likelihood of reaching out to customers and leads is unlimited.

The support offered by the software contributes significantly to improving franchise growth and expansion possibilities, and email marketing campaigns are one of the outstanding features of franchise software.

• Dashboards and reports

It furnishes customized dashboards that can be customized with the distinctive needs of various modules. Elaborate dashboards ensure you have all the requisite information at your disposal. Whether it’s the daily sales report containing valuable consumer data or franchise-specific key performance indicators, dashboards provide them with absolute clarity and accuracy. 

The dashboard feature of it also enables you to include widgets of your choice to engender a best-in-class franchise experience for the customers.

Akin to the dashboard feature of franchise software, the reporting feature is responsible for generating reports regularly and automatically. Some notable factors that help ascertain overall franchise performance through close monitoring are leads, sales, customers, KPIs, etc. 

It ensures each of these factors brings you in-depth information about the strengths and weaknesses of your business. You get an idea where you excel and of the areas that call for improvement. Plus, since the entire report generation process is automated, you can devote less time and energy to generating comprehensive reports, as the software will do it for you.

• Going mobile with franchise software

If truth be told, mobile devices have far outnumbered the global population. Therefore, it doesn’t come as a surprise that nowadays, most businesses are carried out while on the move. Franchise owners can benefit from mobile franchise management software as it helps add more flexibility and value to their business.

If franchise development happens to be your main focus, it’s crucial that you remain well-informed about the industry goings-on and never miss out on vital leads. With more flexibility and mobility added in, it helps you seize leads, grow your brand, and improve the effectiveness of your franchise development endeavors even when you’re on the go.

The software helps in the generation of sales pipeline reports. Subsequently, they’re automatically sent to your email so that you’re informed of franchise-specific vital metrics. Such sales pipeline reports can be scheduled to be generated regularly. 

They can be accessed from all devices regardless of their type. This implies you remain at the helm of affairs now and then.

Moreover, franchise management software sends out alerts to sales reps to speed up the process of contacting fresh leads. The faster you follow up, the more you see an increase in the conversion rate. 

If you delay a response by even an hour, the odds of losing a conversion are high. It can be a serious issue if your software doesn’t have a mobile app. 

In that case, you’re no longer available after the close of business hours.

Franchise software integrated mobile app allows you to gain access to schedules, calendars, leads, and their contact details. 

The mobile app also enables the conversion of cold leads into new franchisees based entirely on the device type used. The mobile app allows good use of intuitive sales pipeline reports and email campaign builders to establish communication with brokers and generate high-yielding campaigns.

The mobile app helps you receive alerts once your leads respond and follow up with relevant messages. The app records all communication with leads, so you can always resume the correspondence you left off from. Likewise, you can schedule meetings and consultations without worrying about switching apps.