Franchise management is recognized as a process by virtue of which franchisors join forces with franchisees to be in charge of core business functions, for example, sales, marketing, and customer relationships. Furthermore, franchise management helps keep track of franchisee performance, brings about consolidation of data related to sales and marketing, does analysis of the latest business trends, and ensures process compliance for franchises across the board. Franchise management includes functions like sales and marketing, inventory management, customer relationship management, automatic royalty invoicing, analytics, and field service management. Franchise management also leads to simplified inspections by allowing easy and remote monitoring of sales and supply chain. It enables to gain complete visibility of inventory levels all through the company and for individual franchisees. By means of automated lead management, it helps contact leads and prospects quickly. Franchise management facilitates the smooth launch of sales promotions thereby offering an improved customer experience.

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Meetbrandwide - Franchise Marketing
How Does a Franchise Marketing Plan Help in Business Growth

Franchise marketing is an excellent way to expand your brand globally without giving away equity because franchisees help franchisors financially...