Practically, it’s impossible to carry out the management of a typical multi-unit franchise family without having proper franchise operations software in place.
Best-in-class franchise operations software is endowed with a comprehensive set of features identical to those owned by conventional retail management software. in addition, it’s in possession of dedicated features aimed at facilitating the onboarding process, communications, performance monitoring, reporting and analytics, and training and recruitment for multi-unit franchises. Likewise, franchise operations software comes up with marketing solutions and lead generation tools. The software is fully scalable and adds immense value to the business growth of big-time multi-unit franchisors.
Read on to gain an understanding of some of the main features of franchise operations software that contribute significantly to the success of rising multi-unit franchises. Read on to find out if franchise operations software is worth investing in and whether or not it can secure moneymaking outcomes for multi-unit franchises.
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Franchise operations software helps optimize the supply chain and inventory levels.
Multi-unit franchise owners can enjoy complete visibility of their inventory levels at the corporate level. By having franchise operations software by your side you can set minimum and maximum inventory levels and establish a direct connection with the suppliers’ chain for raising automated purchase orders. Franchise operation software is also equipped with an automatic stock replenishment functionality for analyzing historical data as well as seasonal trends to avoid scarcities and get the most out of occasional spikes in demand.
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Franchise operations software helps make customer service better.
One of the basic goals of multi-unit franchise owners is to seamlessly convert leads into customers. The customer management module of franchise operation software ensures this goal is accomplished with maximum efficacy. The module also facilitates streamlined communication with every business party, the scheduling of jobs in a single click, intuitive generation of invoices and processing of statements, automatic recording of all customer communication history, the production of comprehensive reports on customer support, and many more. All these functions comingle to enhance the overall customer experience which implies an increase in sales, the number of referrals and more favorable reviews for the brand’s multi-unit franchises uphold.
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Franchise operations software help strengthen the process of franchise inspection and adherence to standardized guidelines.
With accompanying franchise operation software, it’s possible to keep a watch on individual franchisees and that too in real-time. Instantly, franchisors can gain access to relevant software applications and draw a comparison of performance metrics with regard to sales, marketing, and supply chain. Each of these actions can be performed with the help of mobile devices with a built-in franchise operations software app. Thus the need to have an in-person inspection by visiting franchisee locations becomes optional. This facility of accessing the system via mobile phones lets franchisors assume higher control over brand performance. At the same time, the actions are executed in a subtle, gentle manner so that franchisees are never given the impression of someone breathing heavily down their neck. In the event problems crop up, mobile phones can be put to use to get to the bottom of and resolve them. With the help of the mobile device, it’s possible to directly reach out to franchisees, ask for data, seek explanations, or impart on-the-spot training. The progress made in all assigned training resources is monitored by franchisors to find out the extent to which a particular franchisee has studied the training material, grasped it, and applied the know-how in daily tasks effectively.
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Franchise operations software brings about coordination to build and implement powerful marketing campaigns.
With franchise operations software by their side, franchisees are empowered to carry out planning and implementing marketing campaigns on an individual limited scale. This makes them free and flexible to do something suitable for and beneficial to their corresponding franchisee outlets. Franchise operation software also facilitates them to easily disseminate the schematics of their marketing campaigns to the whole multi-unit franchise family for adopting the applied strategies and tweaking them if required. Most importantly, franchise operation software does an automatic collection of key performance metrics in the form of regularly extracted reports all of which can be put to use to mark campaigns and give rise to improved cost efficiency.
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Franchise operations software helps generate added sales.
The software comes up with innovative tools such as sales promotion and customer loyalty tools that expedite driving more and more customers to franchisee outlets. When it comes to franchisors that are keen on developing their brand, the lead management tools of franchise operation software continue attracting and inviting new franchisee candidates and prospects and help them progressively move through direct stages of the sales cycle leading to conversion all year round.
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Franchise operations software gets rid of low-value administrative busywork.
In all businesses you cant eradicate unprofitable administrative redundancies that need to be performed daily to keep operations intact. These redundancies include exhausting data entry jobs to the manual generation of reports. However, the design of franchise operations software is conceived to cut down such busywork that yields no profit or financial gain yet, if not automated, weighs down the franchise owners. Franchise operations software is useful in generating automatic reports, integrating multiple platforms to take in other software solutions, sending automatically triggered email marketing campaigns to initiate the entry of leads/prospects into the sales cycle, and more.
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Franchise operations software introduces and supports cross-platform functionality.
In this day and age, various matters related to digital businesses occur throughout multiple platforms. These include desktop computers, laptops, and mobile devices such as smartphones and tablets. On the off chance, the franchise operation software installed by multi-unit franchise owners to work doesn’t support a mobile app, then they’re in trouble. So it’s imperative that franchise operation software, whether it’s cloud-based or having a modular architecture should be capable of integrating cross-platform functionality and must help them avoid any compromise on operational standards.
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Franchise operations software is endowed with continuous monitoring capabilities and that too in real-time.
Daily, weekly, or monthly reports are standard practices that are followed by the majority of multi-unit franchise owners. But, the scenario undergoes a drastic change when a potential opportunity or threat makes plain a day after the reports are delivered. Thus, franchise operations software comes up with real-time monitoring in the form of essential custom-created reports and dashboards and puts them on display. In this way, the software helps maintain an edge over the competition as most franchise owners cant simply afford to wait for one month or more to have performance overviews.
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Franchise operations software helps in the automatic generation of sales pipeline reports.
If multi-unit franchise owners aren’t making the most of franchise operation software, they’re actually losing lots of important information. It can be understood that manually generating performance metrics is vital to staying ahead of the competition. Monitoring and analyzing them is a round-the-clock job. Modern technology-outfitted franchise software helps produce and deliver automatically generated sales pipeline reports that showcase hot leads, marketing performance, growth opportunities, and top-priority issues that call for prompt attendance.
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Franchise operations software comes up with self-service technical support options to help needy franchisees.
Modern intranet technology is incorporated into franchise operations for offering more powerful support services. Apart from ensuring support staff that looks after high-priority problems are retained, the software also aids in uploading, modifying, and sharing all-inclusive training materials and operations manual via a privately managed, password-secured digital library that can be utilized by multi-unit franchisees in the form of a hub aimed for self-service. Franchise operations software also permits multi-unit franchisees to preserve FAQs, step-by-step guides, and instructional videos to make sure manifold processes are brought integral to the software.
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